Toshiba 50" C350NC 4K Fire TV — Dolby Vision and Dolby Atmos at a Budget Price! $349.99 CAD (44% Off)

Best Buy currently has the Toshiba 50" C350NC Series 4K Fire TV for $349.99 CAD (regular $629.99, 44% off). Free shipping on orders over $35.

50 inches suits most bedrooms, guest rooms, and smaller living rooms — at a 2.5 to 3 metre viewing distance you still resolve 4K detail without a 65" panel dominating the room. The C350NC uses full array local dimming, which is uncommon on a 50" set at this price and gives better separation between dark scenes and bright highlights than standard direct-lit backlights.

HDR support is complete: HDR10, Dolby Vision, and HLG. Dolby Vision handles frame-by-frame metadata on streaming content, while HLG covers HDR broadcast signals. The Regza Engine 4K handles processing, with Colour Re-Master restoring source-accurate color. The panel is native 4K (3840 x 2160) at 60 Hz with MR120 motion enhancement to reduce blur in action scenes.

For gaming, ALLM switches the TV to low-latency mode automatically when a console connects — no menu diving required.

Fire TV is the platform, with Netflix, YouTube, Amazon, Disney+, and Apple TV preloaded and ready out of the box (subscriptions may be required). The included voice remote has Alexa built in for searching content, controlling the TV, and managing other smart home devices. AirPlay and HomeKit support mean iPhone casting works without extra apps.

Connectivity covers three HDMI 2.0 inputs, optical audio out, a headphone jack, two USB 2.0 ports, Wi-Fi, and Bluetooth 5.0. Audio is a 16 W bottom speaker array with Dolby Atmos — fine for everyday viewing, though a soundbar is the natural upgrade via optical or HDMI. With the stand it measures 111.7 x 70.9 x 22.5 cm at 10 kg; the VESA pattern is 200 x 400.

Rated 4.5 stars across 27 reviews at Best Buy. Sale ends October 23.

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