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Worth Buying: AirPods Pro 3 — Double the Noise Cancelling, Plus Heart Rate Sensing
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Amazon.ca has the Apple AirPods Pro 3 for $298.99 CAD (list $329, 9% off). Prime members ship free; otherwise free shipping over $35.
Apple earbuds rarely go on sale. Nine percent doesn't sound like much, but this generation has sat at $329 since launch, so a $30 break is unusual.
Against the Pro 2, the real upgrade is noise cancelling — Apple claims it removes up to twice as much noise, and the low-end rumble on a subway or with the range hood running does disappear more completely than before. The acoustic architecture is new too: bass is fuller than the Pro 2 and vocals are clearer.

Two new features deserve their own mention. Heart rate sensing reads your pulse and calories from inside the ear across 50 workout types, so a run or a ride doesn't need a watch. Live Translation, through Apple Intelligence, translates as you talk to someone face to face — not a rare situation in Canada.
Battery is 8 hours with ANC on. Ear tips now come in five sizes instead of three, and fit is the most personal variable in earbuds, so two extra sizes rescue a lot of people. There's also active hearing protection that caps exposure in loud environments.
4.5 stars over 1,254 ratings and 4,000+ sold last month — the third generation has held up. The gripes: it's still expensive, and most of the new features need an iPhone with Apple Intelligence to be complete.
Coming from the Pro 1 or regular AirPods, the gap is audible. On a Pro 2, unless heart rate and translation matter to you, waiting is reasonable.
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