Sony A7 IV Full-Frame Mirrorless Kit — 33MP + 4K 60p + AI AF, $500 OFF! $2,898 CAD (15% OFF!)

📷 Sony A7 IV Full-Frame Mirrorless Kit — $2,898, $500 Off The Benchmark Camera

The Sony A7 IV kit with 28-70mm lens is $2,898 CAD, down $500 from $3,398. Four words: it does everything well. That's why it's been the full-frame benchmark since launch.

📸 33MP Full-Frame — Room To Crop, Room To Create

33 megapixels on a full-frame sensor gives you real cropping headroom for portraits and rich detail for landscapes. Not the aging 24MP sensor you get in entry-level full-frame bodies. 5-axis IBIS keeps handheld video steady. ISO runs 50-204,800 — full-frame low-light performance is a full stop better than APS-C, minimum.

🎯 759 Phase-Detect Points + AI Subject Recognition

AF covers 94% of the frame. Real-time AI tracks people, animals, and birds — weddings, kids running, birds taking off, the focus locks and holds. Sony's Eye AF has been the gold standard, and the A7 IV covers human/animal/bird eyes across all three modes.

🎥 4K 60p + 10-Bit + S-Cinetone

Oversampled 4K 60p (Super 35mm mode), 10-bit 4:2:2 internal recording, S-Cinetone color science trickled down from Sony's cinema line. Enough latitude to grade, good enough straight out of camera. Dual card slots so you never run out mid-shoot. Articulating touchscreen plus 0.78x EVF covers every angle and lighting condition.

The included 28-70mm is a starter zoom — perfectly capable for daily use, and the E-mount ecosystem gives you endless glass to grow into. The A7 IV is the kind of body you buy once and shoot for five years without wondering what you're missing. $500 off a full-frame kit at this level doesn't happen every day.

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