Tide Ultra Coldwater Liquid Detergent, 52 Loads — Built for Cold Water! $12.12 CAD (33% Off)

Amazon.ca has Tide Ultra Coldwater liquid laundry detergent, 2.15 L (52 loads), at $12.12 CAD — list price $17.99, so 33% off. Prime members ship free; otherwise free over $35.

The formula is the whole point: it's built for cold water, with 30% more cleaning ingredients than the previous version, aimed squarely at grease and ground-in soil. Washing cold is where the savings are — Tide's own math (non-HE washer, 8 loads a week switched from hot to cold, 11.6¢/kWh) comes out to as much as $130 a year in electricity. The cap is clear so you can see what you're pouring.

4.8 stars across roughly 93 ratings, #52 in Liquid Laundry Detergent. Nobody in the reviews complains about weak cleaning — the recurring lines are "never go wrong with Tide" and "works better with my water." At just over twelve bucks for 52 loads, that's under a quarter a wash.

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